Transforming Your Business Through Your Website Strategy

Real estate is an industry on the cusp of digital transformation. Traditionally, the real estate business has relied on highly manual processes and paper-based marketing practices. Nowadays, realtors routinely post their property listings online, manage an agent profile on realtor.com, and set up automated client alerts on Trulia and Zillow. These online channels may seem par for the course, but are they enough for real estate to fully ​ “go digital?”

Much of our lives today have “gone digital.” We spend more time online than ever before, and we now interact with companies and brands as much online as we do offline, if not more. To stay competitive, companies in virtually every industry are transforming the way they do business through digital strategies that modernize their operations and increase their customer engagement. This is especially true for commercial real estate.

True digital transformation means creating connections between companies and customers through personalized and meaningful digital experiences. Today, websites are critical business tools. A sophisticated, engaging website can distinguish a commercial real estate agent or firm from the competition. Because marketing real estate properties are inherently visual, a beautifully designed website not only inspires confidence; it closes deals.

If you are a commercial real estate marketing or operations leader, you need a website strategy that not only modernizes your marketing approach, but also uses your existing resources, budget, and headcount. Where do you begin?

In this web book, we’ll help you develop a strategy that taps the full potential of websites to transform your business. We’ll look at the role of websites in commercial real estate marketing, and explore six common types of websites used by the industry. Finally, we’ll discuss how to build websites with the speed, scale, and control needed by realtors, with a special focus on overcoming challenges faced by large-scale firms.